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About The Official IMS & Indy 500 Online Shop

Located at the historic Brickyard, we are the premier destination for authentic Indianapolis Motor Speedway and Indy 500 merchandise. From high-performance fan apparel to exclusive racing collectibles, we provide enthusiasts with the gear they need to celebrate the Greatest Spectacle in Racing.

Our Mission

Our mission is to fuel the passion of racing fans worldwide by delivering high-quality, authentic memorabilia that honors the legacy and speed of the Indianapolis 500.